Pernod Ricard brand, Jameson Irish Whiskey, briefed The Hallway to increase brand advocacy amongst their target audience of 25 – 35 year old urban, creative, males, with an idea that builds on Jameson’s global platform of film.
Reversing the idea of User Generated Content, The Hallway created a production company and made films written by Jameson drinkers.
The films have screened at short film festivals around the world, winning awards and wide recognition for the brand and the production company. The campaign was supported with print, cinema, radio, online, experiential and social media.
Strategy and Activation - The Hallway
Production - Chaotic Films
Seamstress - Written by Kate Schmitt, Directed by Gracie Otto
Stasis - Written by Jonathon Samiec, Directed by Seth Larney
Everything is Super - Written by Shannon Browning, Directed by Gareth Davies
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