This is part of the intro for the L'Oreal Colour Trophy event I worked on at Merz & Matters. All the animated blocks are procedural ICE animation using instances.

This is only the first 50 seconds of a 3 minute intro video.

Art Direction and ICE animation: Lourens Jacobs
Animation and rendering: Kevin van der Oever
Motion graphics artist: Arno Du Toit

Software used: Softimage, After Effects, Photoshop

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