Rirkrit Tiravanija has continuously proven himself to be at the forefront of modern conceptual art. Extremely social in nature, Tiravanija's exhibitions range from feeding gallery-goers to recording footage of a road trip and displaying it, along with the car that made the journey, for everyone to see. In this video, Cool Hunting talks to the artist about his current project as part of Absolut's 365 Days initiative in Mexico and the culture's attitudes towards art.

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