The exhibition flyer'dam features the flyers of many different parties and events that took place in Rotterdam from the 80’s till now. The rise of house, acid, gabber, illegal parties, r&b but also tekno, drum ‘n’ bass, MTC party’s, hip-hop, breakbeatz, the alternative scene, easy tune, art pop parties and more are featured in this exhibition, which exists of an installation of more than 2000 flyers. The material is amongst others taken from the book flyer'dam.
The exhibition offers a profile of the codes used by people who are clubbing, of a young and widely compiled, urban population, but also shows the palette of graphic styles and influences; flyers tell the story of the love for design, the superficiality of the process and the trends and images that are determined by time and space, through which the development of new digital techniques offered a stage to an entire generation of young designers.
flyer'dam is an overt celebration of everything that matters to us in a city that’s about to value our youth and make way for their culture, from the insight that they hold our future.
‘Face the Music / On Wheels’ it said, a scantily clad lady was holding a drink, while two Blues Brothers were posing on skates in the background; the first flyer to grab my attention was one for the biggest kiddie disco in Rotterdam, every Saturday night at the Energiehal, late eighties. I posted it on my wall and it was like I belonged to some secret society. (The La Rivière Tapes – flyer'dam)
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