:30 TV spot for SanDisk's "Sansa" music player - an mp3 player specifically designed for kids.

This commercial was developed to generate excitement around the product launch of the SanDisk Shaker mp3 player–the first mp3 player designed exclusively for kids.

Agency: GREY Worldwide
Art Direction: Amanda Cooper
Copywriting: Lori Nygaard
Production Co: Trio Films
Director: Eric Steinman

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