The site is based around the proposition: ‘Take a fresh look at gin’ and offers a definitive guide to creating, discovering and enjoying signature gin cocktails, alongside authentic tales of gin from some of the world’s most influential drinks experts. Dré Masso – one of London’s leading mixologists – will also conduct a monthly interview with one of his cocktail-making ‘heroes’ – famous bartenders of the 20th and 21st centuries, including cocktail greats such as Peter Dorelli of The Savoy’s American bar.

ginandtales.com uses a universal cross platform User Interface (UI) and is designed to be a rich and playful experience, encouraging users to ‘discover’ content themselves throughout the site. The use of HTML5 adds advanced video and media capabilities, integration with hardware, drag and drop and, most importantly; offline and database capabilities.

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