PROJECT: 'METAMORPHOSIS'
CLIENT: THE NORTH CIRCULAR
FEATURING LILY COLE

DIRECTED BY: LORNA LOVE and LJ HOPKINSON
ORIGINAL IDEA WRITTEN BY: LORNA LOVE
EXECUTIVE PRODUCERS: LJ HOPKINSON
PRODUCED BY: LITTLE YELLOW JACKET PRODUCTIONS
CINEMATOGRAPHY: LJ HOPKINSON
EXECUTIVE ART DIRECTION: KATHERINE POULTON
TECHNICAL DIRECTION: DANIEL TURNER & NEIL INGALL @ LYJ
ADDITIONAL CINEMATOGRAPHY & MICROSCOPIC PHOTOGRAPHY: BARRY LEWIS
CHEMICAL & LIQUID SPECIAL EFFECTS: BARDO LIGHTSHOW
SET BUILD & ART DEPARTMENT: JAMIE LOWE
STORYBOARD & CONCEPT ART: SERGIO GRIMALDI
BEST BOY: PHIL DUNLOP
LIGHTING ASSISTANT: JACK WILLSMORE & TOM WEATHERILL
1ST AD: RYAN CHANDLER
2ND AD: KRISTYNA SELLNEROVA
HAIR STYLIST: RAPHAEL SALLEY
RUNNER: ANTONY PROTHERO & NATALIE HARVEY
2ND UNIT: DAVEY GILDER & LUKE STEPHENS
MAKE UP: MARINA LUISETTI
TEXTILE ADVISOR: ALICE ASHBY
KNITTING TECHNICIAN: ZOE FLETCHER
EDITORS: DANIEL TURNER & NEIL INGALL @ LYJ
HEAD OF VFX: JOE KLETZ @ LYJ
POST PRODUCTION ADVISOR: LOUIS MUSTILL @ ONE OF US

BRIEF...
‘Metamorphosis' is a collaborative arts project between The North Circular, Between Man and Beast & Little Yellow Jacket. The North Circular is an ethical knitwear brand employing home-working grannies (and one man) to produce a handmade collection with wool from rescue sheep.

'Metamorphosis' is fronted by model, actress & North Circular co-owner Lily Cole, and has produced installations for London Fashion Week in February 2011& The British Fashion Councils' 5th Birthday party for Esthetica in May.

Based on an original concept by Lorna Love, this short film and art installation was inspired by a combination of Kafka's Metamorphosis, experimental acid trial videos of the 60s, William Boroughs, and the evolution of life.

Unlike Kafka's vision, which sees a monster emerge, our metamorphosis is beauty emerging out of dark times - science marching on, but people waking up to their responsibility to protect the world in which we live. By working with our communities we can contribute to this vision. Even the humble beanie and knitted dress can be a symbol of the future we want to see. It's our choice to nurture beauty and not the monster.

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