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This is the case study for an internal promotion project I creative directed for JWT. We activated two BBQ trucks full of Salt Lick BBQ to cruise around Austin during SXSW that was listened to twitter and foursquare to deliver delicious meats to the hungry masses for free.
I also directed some short form animations that were projected live on the walls of the city and drove foot traffic to the events.
See them on Youtube here:
youtube.com/watch?v=dLQIU8UJkmc
youtu.be/LI5kEtowk7o
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