Personal Depersonalization System

Benjamin Grosser
2011
(demonstration video)
installation for computer, display, and custom software

Every phrase you search, every link you click, and every path you follow is databased, profiled, and indexed so that Google and other data tracking companies can develop a refined portrait of who they think you are---or more importantly, what they think you'll buy. As a result, there is no longer a standard Google; the Google you see is personalized just for you and is different from the one anyone else sees. My reaction to this is an automated query machine that depersonalizes my own profile by hiding my real interests and inclinations within a sea of random noise.

bengrosser.com