A provocative conversation with Pulitzer Prize-winning author Sheryl WuDunn, Laura Pincus Hartman of Zynga.org, and Pierre Guillaume Wielezynski of the UN World Food Programme representing perspectives from entrepreneurs, philanthropists, academics and business leaders who have invested in popular media as part of their platforms to address pressing social concerns or are using platforms such as social games to raise awareness and dollars to achieve their agenda. What works, what lessons have been learned and what kinds of games and campaigns have the potential to move millions.

Moderator:
Sheryl WuDunn, Pulitzer Prize-winning author, business executive, and author of the best-selling Half the Sky (with Nicholas Kristof)

Panelists:
Laura Pincus Hartman, Director, Zynga.org External Partnerships and Special Assistant to the President of DePaul University
Pierre Guillaume Wielezynski, Head of Web, UN World Food Programme

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