Drew Berry (bit.ly/drew_berry) explains principles for engaging the public, and shows spectacular highlights of his videos on the malaria life cycle at the cellular scale, on DNA replication, and on the human brain at the tissue, cell, and molecular scale. Drew Berry is one of the world's foremost biomedical animators; he is an Emmy award winner and a MacArthur fellow. This talk was presented at VIZBI 2011, an international conference series on visualizing biological data (vizbi.org) funded by NIH & EMBO. This video was filmed and distributed with permission under a creative common license.