To help Paramount Pictures drive ticket sales and build buzz for TRANSFORMERS: DARK OF THE MOON, Explore Engage has brought the action of the film to life for fans by creating an app that combines a special interactive edition of the TRANSFORMERS: DARK OF THE MOON poster with an augmented reality mobile game.
Fans are invited to download the TF3: DEFEND THE EARTH app to their Apple devices and locate the closest IMAX® and theaters around the world where the unique posters will be displayed.
At the theater and in front of the interactive poster, users can unlock an immersive first-person game, playing as Optimus Prime defending Earth against the evil forces of the Decepticons.
Once unlocked, an additional 360° game is available to play anytime for the chance to compete globally for the top score.
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