Fashion label Vena Cava is introducing a new line called Viva Vena and we teamed up with the incredible Lydia Turner of LT & Co. to create a video announcement card. The piece was shown at fashion week and is now spreading on the fashion blogoshpere. We took our inspiration from early experimental film and old school magic to create a quirky spot with a simple repeating mantra. The beautiful audio you hear is by Copilot, who did an amazing job of creating a driving minimalist track.
Thanks to Harley, Haley, Hulda, Elanor, Eleanor and Annie for coming down and letting us boss them around for a while. And thanks to Lisa and Sophie for being so great to work with.
Long live Viva Vena...
Client: Vena Cava
Live action direction: Gretel + LT&Co.
Design: Gretel + LT&Co.
Typefaces: Interstate, custom
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