Promo budgets were thin for the new season of Man vs Wild in 2010, but the London office had created some really nice 3D work with Bear scrambling around on top of the network logo and worked up a kick-ass edit of Bear in perpetual motion. I ran across Eminem's (then) new track and mashed it all together to see how it would play as a :30. The resulting spot never saw air (the song had already been licensed for use in a few other places), but it became a department favorite and still feels like a win.

Promax Gold - Best Work Never Seen

Discovery (US)
VP Creative - Dan Bragg
Creative Director - Jeff Strong
Writer/Producer/Editor - Tyler Korba

Discovery (UK)
VP Creative - Federico Gaggio
Creative Director - Robin Garnett
On-Air Director - Tim Hughes

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