Artest's song releases perfectly capture the moment. After his Game 7 heroics of the 2010 NBA Finals where he had 20 points on seven-of-18 shooting, five steals and held Boston's Paul Pierce to 18 points on a five-of-15 clip, Artest ended up in Dr. Dre's studio between 5 and 6 a.m. to have the legendary hip-hop producer mix his single, "Champion." He pulled a nearly similar all-nighter following the Lakers' 139-137 triple-overtime victory in mid-March, topping off his performance -- 18 points on seven-of-14 shooting with three steals, a dunk, blown kisses and bicep flexes to the crowd -- by jetting off to Beacher's Madhouse Theater at the Roosevelt Hotel in Hollywood where he filmed a music video for "Go Loco."
"Most of the people on the song did their shoots early," Artest said of the various artists, including George Lopez, Fat Joe and Taz. "All I had to do was stay for two to three hours. It was fun. They had little people running around in a circus type of atmosphere with pandas, turkeys and stuff and models and artists. It was a very chaotic party in a fun type of atmosphere. Everybody was pretty much going loco."
Produced by SKEE TV
Directed by Kai Henry
Edited by Julian Ong
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