For as long as there have been fish stories, anglers have adorned themselves with a variety of fishing attire, with no two the same. From lucky hats, to lucky hats with lucky hooks, and favorite pants or shorts; every angler in the country has their own signature look. The common thread that has always tied them all together is their passion for time on the water. That same time on the water spurred a conversation between fishermen one fall day, and ultimately sparked an idea.

The idea grew into a collection of likeminded sportsmen who shared a vision, and Outdoor Identities was born. That vision took on many forms throughout development, from sketches on the back of napkins to late night phone calls; Outdoor Identities and Fishouflage took on a life of their own. It was being driven by passion, the same passion that drives anglers everywhere to rise before dawn, to go the extra mile for a good bite, or put in that extra prep time to succeed on the water. That same passion is what ties all fishermen together, and our common thread finally has its own color, and it’s CAMO! With the passion for fishing stronger than ever, anglers can finally unite and Make a Passion Statement for the love of their sport with a camo all their own.
A new set of patterns have emerged, in what will ultimately become a part of all fishermen’s uniforms. Fishouflage, the first 3D camouflage pattern pulled from your local lake, combines the high tech elements of today’s most popular camo patterns, while using habitat from your favorite environment, an aquatic one. It isn’t really about hiding anything at all; it is more about showing your true colors. The inspiration for these patterns is obvious, and the first four hitting the market will highlight some of America’s favorite fish, with plans for additions. For starters, anglers can choose from Bassouflage, Walleyeflage, Muskyflage, and Crappieflage, each pattern as unique as the fish and anglers that pursue them. Whether on the water, or out on the town, anglers can finally wear their passion on their sleeve.

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