To drive people to The Stride League of Ridiculously Long-Lasting Records, we conceived of a banner ad that would test the limits of man's ability to click a mouse and hold it. The results, a click-through rate that is currently at .9% (the industry standard is .07%) and one young gentleman who held a click for twenty-two minutes. This just might be the greatest banner ad ever made. But I'm prejudiced. ;)

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