Guy Kawasaki makes the rest of us look lazy based on his productivity. There are the books – ten and counting – the businesses, including Alltop.com – the keynote speaking engagements, the blog for American Express, and his founding partnership in Garage Technology Ventures.

He still speaks so highly of Apple – where he rose to fame as its chief evangelist more than 24 years ago – that many people think he’s still on the payroll. (And he’s not doing much to dissuade them by having Apple co-founder Steve Wozniak quoted on the front cover saying, “Read this book to create a company as enchanting as Apple.”)

In his new book, 'Enchantment,' Kawasaki dissects enchantment like a high school student would a frog, making it clear that a concept that may seem ephemeral to some is actually quite easily studied, learned and duplicated.

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