--Monello Discusses How His Company Has Used Interactive Storytelling to Drive Interest in HBO's "Game of Thrones"

[itvt] is pleased to present the latest edition of StoryCentric, our video column from Brian Seth Hurst, CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentric focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives--in television and beyond.

This edition of the column features the second half of a two-part interview, in which Mike Monello, founding partner and executive director of interactive marketing agency, Campfire (he also happens to be one of the creators of the cult movie, "The Blair Witch Project"), explains how his company has used multiplatform interactive storytelling to drive interest in the new HBO series, "Game of Thrones."

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