Up until recently, a nation of passionate, highly knowledgeable soccer fans have been passive coaches. They’ve shouted from their living rooms and from their stadium seats, only to have their advice fall on deaf ears. But from the start of June up until July the 30th, we’ll be allowing Black Label drinkers to “be the coach” by selecting both the opening line ups and making one live substitution, as Kaizer Chiefs and Orlando Pirates go head to head in the Carling Black Label Cup.
Renowned coach and soccer personality has endorsed this world first sporting innovation, saying: "Fans know their teams better than anyone else in the world and it’s about time their voices are heard."
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