London Wasps vs St George's Dragons

Director and sometime copy writer, Ben Jones, came to us to help realise an idea he was working on with ad agency, Pitch. The concept was based around 3D mapping projections, where you incorporate the shape of a building into the animation you are going to project onto it, to create an exciting optical illusion. The results worked really well, and the players at London Wasps had a great time filming the viral, even though I don't think they were as scared as they made out...

m-i-e.co.uk

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