Increasing the effectiveness of your online marketing is critical to the overall success of your college’s marketing initiatives. Google Analytics is a powerful tool that, if used effectively, will help you to better understand your audience, set marketing goals, measure Key Performance Indicators (KPIs), and optimize your return on scarce marketing dollars.

This webinar will highlight education marketing best practices, including how to:

Effectively analyze visitor traffic
Create student/audience profiles
Define website marketing goals
Sub-domain and cross domain tracking
Enable site search and Google AdWords integration
Track specific audiences and traffic segments with multiple profiles
Implement advanced configuration techniques
Implement a process for continuous improvement

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