Your university has an institutional repository, releases open educational resources, makes podcasts, digitises library resources and hosts blogs. But institutions can no longer sit back and wait for visitors to arrive. Not only will there be a need for pro-active marketing, but there will also be a need to gather evidence to demonstrate that the marketing is effective - and the service itself provides a positive ROI.

In the introduction session Amber Thomas provides the context for the workshop - and will unashamedly use words which previously weren't uttered in ivory towers!

Filmed at the Open University, Milton Keynes on Monday 11th July 2011.

Produced by Rich Pitkin

Event Website: ukoln.ac.uk/web-focus/events/workshops/eim-2011-07/

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