This summer brings us warm weather, BBQ's, pool parties, bikinis and New York City- based FLüD's 2011 summer collection.

New to the FLüD family of watches is the BPM, a drum-machine inspired digital watch that also serves as a calculator. For it's release, the watch group has teamed with some of Hip Hop's most acclaimed producers in the BPM Video Series with Jonathan Kim. Among the acclaimed production veterans are Evidence, Exile, DJ Nu Mark, DJ Spinna, Lord Finesse, Showbiz and araabMUZIK, J.Rocc and DJ Babu.

The immortal Lord Finesse talks to us about diggin' in the crates, the evolution of production and maintaining relevancy. "Lord Finesse gettin' funky as usual"...

Stay tuned throughout the summer to see more of your fave producers in this innovative video series. It's the FLüD Way.

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