A series of Nike Sportswear web films to promote the new "Customize Your Own" service here in Japan. The films feature four young gun Japanese footballers and use multiple image screens to show many ways the athletes express themselves. We collaborated with four young Japanese artists to create symbolic illustrations based on specific themes for each athlete and their team. The illustrations were animated and cut into the multiple screens of each edit.
We launched the campaign with a teaser film featuring all four athletes and then followed with a version for each player.
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