On Christmas Day reigning NBA MVP Kobe Bryant celebrated breakthrough innovation with a festive flair by unveiling a special NIKEiD designed version of his latest signature shoe – the Nike Zoom Kobe IV. The day also marked the first day that consumers can visit NIKEiD to create their own version of the Zoom Kobe IV.

From now until February 1, 24 pairs of the Nike Zoom Kobe IV will be sold daily on NIKEiD. After February 1, the Zoom Kobe IV will be available in normal capacity on NIKEiD. The Zoom Kobe IV offering marks the first time that a signature Nike basketball shoe is available for customization on NIKEiD before it is available at retail.