New York, New York - July 20, 2011 - Iconix Brand Group, Inc. (Nasdaq: ICON; "Iconix" or the "Company") announced today it will continue its partnership with television personality Audrina Patridge for the Bongo ® Fall 2011 multi-media marketing campaign. This marks the first time Patridge will appear in a television commercial for the junior brand which is exclusively sold nationwide at KMart and Sears. The actress is best known for her role on VH1's Audrina and MTV's The Hills.

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