Volvo | The New S60 “Maybe”

Agency: Arnold Worldwide
Producers: Bill Goodell, Jaime Guild
Creative Team: Sara Rodriguez + Samantha Gutglass
Creative Directors: Luke Perkins + Dave Register

Creative Director: Joey Korenman
Executive Producer: Holly Raynes
Producer: Reaghan Puleo
Designer: Matt Naboshek
3D Artists: Conor Collier, Colin Jackson, Joey Korenman
Compositing: Conor Collier, Colin Jackson, Joey Korenman
Matchmoving: Brian Morse
Rotoscoping: Jon Mercer

Editorial: Collin Cameron, Accomplice

This spot is all about the best-in-class features that elevate the 2012 Volvo S60 to the next level. Graphics – simple, bold, and fun – flow around the vehicle as it maneuvers the course, popping up as panels and instruments that measure speed and communicate fuel-efficiency.The design was meant to enhance the footage without overshadowing the car itself. Playful elements were animated and then tracked into the footage to make the information feel fun and alive. Do we get what all the hype is about? Absolutely.

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