Mattel: Hot Wheels' Record Breaking Stunt, presented by Betsy Burkett and Gretchen de Castellane

In their BlogWell San Francisco presentation, Mattel's Director, Digital Media & Marketing, Betsy Burkett, and Senior Manager, Community & User Experience, Gretchen de Castellane, share their approach on how to engage boys of all ages via social media.
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BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.

To learn more about BlogWell, visit socialmedia.org/blogwell/

BlogWell is produced by SocialMedia.org and GasPedal.

Learn More: gaspedal.com and socialmedia.org