Many studios may find themselves already doing usability and playtesting activities, but the Game User Research endeavor doesn’t end there. Newer techniques become available, developer teams need different type of feedback, but it’s commonly heard that there is no time or resources to make them possible.
In this presentation, we’ll discuss on the role and needs of Game User Research and Development groups embedded into a game company. We’ll focus on practical aspects of organizing GUR and R&D activities and how such set up could be effective, along with assessing if companies should be investing in this area, and how to make a case to stakeholders. We’ll exemplify how this has been done at EA Sports.
This talk will be relevant to those looking to see how they can grow their usability efforts or even start a usability team if they do not currently have one.

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