Experts speaking on Capitol Hill about the huge potential for solar-reflective roofs and other “cool-roofing” techniques to lower the surface temperature of buildings and entire cities. Cool roofs improve comfort on hot summer days and reduce the amount of energy used for air-conditioning – thereby reducing energy costs and improving air quality. Whitening flat roofs is a low-cost solution which, if implemented in certain cities across the globe, has been estimated to have the potential to offset the carbon emissions of 300 million automobiles. More information is available at bit.ly/CoolRf

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