In his BlogWell San Francisco presentation, SAP's Senior Vice President, Mark Yolton, discusses how eight years of experience has matured their social media program.

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BlogWell: How Big Brands Use Social Media is an amazing series of events that features 8 great case studies in corporate social media.

To learn more about BlogWell, visit socialmedia.org/blogwell/

BlogWell is produced by SocialMedia.org and GasPedal.

Learn More: gaspedal.com and socialmedia.org

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