"Do you trust me?"

This was the 1st project where it dawned on me to ask a client that question. Production is an arduous process. If a client doesn't trust your judgement or your creative process, you'll be fighting them the whole way.

Without that trust, the project will take longer; eating more of your valuable time; extra time spent roughing comp's together; extra time spent trying things their way AND your so they can pick & choose...pitting their novice insights against your years of hard-won experience.

In the end you will have production so full of comprises and design flaws that they would never want to hire you again...and they'd be right!

In this case, David (The Rubber Chicken Guy) thought about it... eventually answered, "yyyyyyes...?" ...and the production is MUCH stronger for it!

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