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Will Sherman's videos
4. Flashing Crosswalk
by Will Sherman
5 months ago
3. NYCDOT Iron Shop
by Will Sherman
6 months ago
2. Augmented Reality Advertising Takeover in Times Square
by Will Sherman
7 months ago
1. If You See Something, Say Something
by Will Sherman
8 months ago
Find out how to turn ads into art: vimeo.com/27216208

Public Ad Campaign (is.gd/85ok7N) and The Heavy Projects (is.gd/uF8KnI) developed Augmented Reality Advertising Takeover. The augmented reality viewer runs on smart phones and virtually replaces outdoor ads with curated artworks by street artists Ron English, John Fekner, PosterBoy, Doctor D and Ox. Here's a quick video.

Be sure to check out Public Ad Campaign for more details and a forthcoming video as the project develops. is.gd/85ok7N

Photos: cityphile.com/2011/07/augmented-reality-ad-takeover-in-times-square/

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  • Kyle McDonald plus 6 months ago
    excellent execution.

    conceptually, how would you frame this in relation to theartvertiser.com/ ?
  • Will Sherman 6 months ago
    I can't take any credit for creating the app, but that's a good question.
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00:00:53
  • 1280x720, 16.43MB
  • Uploaded Sun July 24, 2011
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