Holly Buchanan is the owner of Buchanan Marketing LLC, a consultancy specializing in marketing to and selling to women. She is the co-author (along with Michele Miller) of The Soccer Mom Myth - Today's Female Consumer: Who She Really Is, Why She Really Buys.

Holly has worked with hundreds of clients including brands like Waterford, GE Healthcare, HP, 1-800-Flowers, Crump, American General Life, Genworth Financial, and Sun Trust. She does sales training, and creates marketing campaigns for many industries with a focus on the financial industry.

In addition to The Soccer Mom Myth, she has her own blog – Marketing to Women Online, and is a guest columnist at Be Branded.

Holly Buchanan’s new book Selling Financial Services to Women will be out in the fall of 2011.

Follow Holly on Twitter at twitter.com/hollybuchanan or the entire list of Over Ten contributors at twitter.com/GingerSell/overten.