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Most lights you bring in close won't provide you with the proper diffusion to get this soft look. A common problem for LED lights that are very directional.
This Ring light provides a nice even broad diffused light source, and also provides a stylized 'Catch Light' reflected in the subjects eyes. Generates almost no heat so you can bring it in close. More image samples at oliviatech.com/diva-photovideo-ring-light