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Brown and Newirth are one of the UK's most prestigious ring manufacturers. They have been creating fine collections of handmade engagement rings, wedding rings, eternity rings and partnership jewellery at their London workshop since 1967. We were approached by them to produce a new campaign that reflected their commitment to handcrafted perfection and to promote the companies 44 year heritage. We quickly worked on a headline that would capture the essence of Brown & Newirth's USP.