The Green Life Association of Amazonia (AVIVE) was founded in the Brazilian city of Silves to defend and preserve the local environment and culture while also working to improve the quality of life of local people, especially women. Since its launch in 1999, AVIVE has focused on developing techniques for the sustainable extraction of vegetable oils obtained from medicinal and aromatic native plant species, particularly the Aniba plant, also known as pau-rosa. The project promotes the production of natural medicines and cosmetics as an economic alternative for the women of Silves. These products are now sold in stores catering to local consumers and tourists and are marketed abroad to generate income for local women. The organization leads an important environmental education program and produces seeds for the replanting and recovery of regional forests, where extractive activities threaten biodiversity. To protect the endangered pau-rosa and other rare plant species, AVIVE highlights the importance of sustainable extraction and is actively involved in the creation of a Sustainable Development Reserve where these species can be cultivated in ways that do not threaten their regeneration.