Educational video as personal preparation for my Marketing exam at Edinburgh Business School (EBS Global).
Additional video to «The Company Context [4 Cs]»
Michael E. Porter distinguishes three competitive positions: (1) cost leadership; (2) differentiation; and (3) focus.
Robert Miles and Charles Snow classify business units into four strategic types: prospectors, defenders, analysers and reactors.
The «Combined Typology of Business-unit Competitive Strategies» brings them together.
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