This was a huge effort by SS+K to create an urban game aimed at getting high school kids to use Qwest phones. It was one of the first large-scale uses of QR codes (also called Semacodes). The game was hugely successful. As one of the copywriters, I wrote the manual that explained everything and the poster headlines. Creative directors were Kevin Slavin, Josh Kilmer-Purcell and Maya Frey.

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