"How Mobile Enables the Desirable Outcomes of Wellness Programs"

If your wellness program needs a smartphone-friendly technology component, how can you best use mobile experiences to bring about success? Solving issues of consumer engagement, user-centered design and marketing, cross-culture and cross-language appeal, and social engagement are critical if you want to see long-term measurable progress. This sessions overviews a framework of the top four elements that any successful mobile wellness solution must include. Also, see discussion and screenshots of existing mobile solutions that begin to illustrate how to execute on that framework in engaging and innovative ways, with specific attention given to user experience design and marketing best practices.