While other media outlets such as television and the Internet have founds ways to provide users with the ability to filter their informational intake, public space remains the elusive frontier in which commercial interests govern the discourse. In an effort to highlight the individual's lack of autonomy in this arena, Public Ad Campaign (NYC) in collaboration with The Heavy Projects (LA) have begun to explore the potential of augmented reality to reappropriate outdoor commercial signage in order transform, filter, and democratize the messaging in public space. The AR | AD Takeover channel has reappropriated five outdoor advertising campaigns by turning them into augmented reality markers. Specifically, the channel uses five ads in New York City's Times Square as triggers for a curated street art show that includes works by Ron English, OX, PosterBoy, John Fekner, and Dr. D.

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