Artist inspired question: How important is branding? Type treatment? Icon? Is there a brand of an artist that stands out to you in your mind?
“You need to have a concept, something you’re trying to communicate,” says Cabell Harris of WORK Labs on branding. Harris believes that by bringing yourself into your work and “[making] the brand inviting,” people will ultimately want to “spend more time with [your] brand.”
Check out more about this video in blog post on The Lab:
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