Margie Traylor, chief executive officer and co-founder of The Whale Hunters, is a seasoned business executive who began her career at Price Waterhouse and later moved to MicroAge. During her early tenure at MicroAge, she contributed more than $10 million to the company’s bottom line, creating one of the most profitable divisions in the organization. At MicroAge, Traylor helped launch the eCommerce division as one of the youngest and first female vice presidents in the organization. While there, she developed the trademarks of her unique management style, which focuses on mentoring the individual success of every employee and instilling an innovative and entrepreneurial spirit within her teams that infuses every endeavor big or small.
In 1999, Traylor co-founded Sitewire, an evolutionary marketing agency that serves local and national companies with strategic marketing solutions. At Sitewire, Traylor led a team of innovative marketing experts who were charged with designing leading approaches to help companies produce, protect, support, and direct their brand’s web presence. After experiencing some early success at Sitewire, Traylor attended a seminar on The Whale Hunters Process™ and immediately began the transformational journey that dramatically altered Sitewire’s growth trajectory. After completing the training and engaging Dr. Barbara Weaver Smith, author and co-founder of The Whale Hunters, Sitewire landed Sears as its first ‘whale’ account. During the following 18 months, the agency landed eleven more high-profile accounts, including national brands such as Olive Garden, Red Lobster, and Avnet.
After such remarkable success with Sitewire’s transformation, Traylor became more passionate than ever about The Whale Hunters Process™ and its ability to put small and mid-sized firms on an unparalleled growth path. That passion and dedication to helping other businesses quickly translated into a new business venture with Dr. Smith, and today, Traylor is focused on bringing The Whale Hunters to every major metropolitan area across the country, and eventually throughout the world.
Traylor is the recipient of the Arizona Companies to Watch Award, FORTUNE Small Business Best Bosses Award, Monster.com Spirit of Enterprise Award, and the Small Business Administration’s Arizona Small Business Person of the Year Award.Traylor received her degree from the W. P. Carey School of Business at Arizona State University. She is also actively involved with a number of local and national organizations and charities, and remains passionate about contributing her support to the community while maintaining exceptional relationships with clients and employees.
Follow Margie on Twitter at twitter.com/margietraylor or the entire list of Over Ten contributors at twitter.com/list/GingerSell/overten.