Get a quick initial impression on what to expect from our panel at SXSWh. Hopefully you like it enough to vote for our panel:
panelpicker.sxsw.com/ideas/view/11665

From our submission:
Regulations, adverse events and off-label use scare you, don’t they? Go ahead and admit it…it’s OK, you’re a healthcare marketer. But ya know what, it’s the year 2011 and you’ve heard about the Facebook. In fact, you’ve even seen your favorite businesses on there. Surely you’ve thought about the same exposure for your brand.

Welcome to Tweet This, a presentation from the most excitable two-man team at #SXSWh – one from the Brand (Dave) and one from the agency (Joe), but both dedicated to the success of the social media program for the leading cochlear implant company. Together we'll show real-life examples of how the program started, how and why we adjusted, and how we measured success and failures for the C-levels.

And just to make it interesting, we’re going to promise music by #TheHashtags. That’s right, our very own house band in the live music capital of the world.

Let’s go already.