Client: UK MVA
Production Company: Loco
Director: Loco-Create
Music: Gold Future Joy Machine

Loco, as post production partners to the UK MVAs, were again commissioned to create the intro sequence and montage for the 2010 UK Music Video Awards held at the Odeon West End in Leicester Square. The intro video was created by Miland Suman and Loco’s 3D/ VFX team using Maya and After Effects. Senior motion graphics designer Lee Bamsey created an attention grabbing montage of music video highlights with a soundtrack provided by the band Gold Future Joy Machine. Excited nominees in the audience whooped and cheered as their clips appeared on the big screen.

The 2010 UK MVAs were hosted by comedian Rich Fulcher, perhaps best known for his roles in hit series The Mighty Boosh. Taking inspiration from Lady Gaga’s MTV awards show meat dress, Rich Fulcher opened the proceedings in a fish dress (we were reassured that no sea creatures were harmed in the making of his costume). The video of the year award was scooped up by OK Go for “This Too Shall Pass”, the YouTube sensation created by James Frost, Syyn Labs and the band. The Icon Award, presented by Radiohead’s Ed O’Brien went to Garth Jennings and Nick Goldsmith, aka Hammer and Tongs, the producer and director team famed for their classic videos for Supergrass, “Pumping on your Stereo”, Blur’s “Coffee and TV” and Radiohead’s “Jigsaw Falling Into Place”.

Adam Buxton, though not presenting the show this year, was there in spirit as his alter-ego, film nerd, Ken Korda provided a video tribute to Hammer and Tongs. Loco’s Christian Williamson took to the stage to present the Best New Director award to Ben Newman whose videos for Example, Wiley, and Roots Manuva have earned him great acclaim.

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