Emily’s List came to GeniusRocket looking for a video to motivate women voters to volunteer in the run up to the 2011 Wisconsin recall elections. With the elections only days away, Emily’s List needed to move quickly. We suggested a fast paced motion graphics animation to best communicate their call to action. After launching the project in late July, the project moved from concept to completion in just seven days. Just less than two days after the launch of the video, it received over 2,000 views on YouTube and Emily’s List actually stopped recruiting volunteers for their August 3rd call-in night due to the “overwhelming response.”

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