Starting to use social media for business marketing can be a stressful process. With many online social media channels such as Facebook, Twitter, and LinkedIn, many small business owners get confused on where to start. The fact remains that social media marketing has become a necessary tool for acquiring new customers.

pbSmart Essentials from Pitney Bowes offers this video where Melinda Emerson (@smallbizlady), Jane Applegate (@janewapplegate) and Phil Simon (@philsimon) discuss advice for businesses looking to make the jump into social media marketing. For more small business communications advice, visit: pbsmartessentials.com/tag/social-media/

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