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Kwame T. Hall aka Da Boi Genius is known for his HIGH ENERGY LEVEL!!! So when Reebok allowed him to design a shoe from the "Zig Slash" Collection, immediately he thought SUMMER, FRESH and LIFE as ways to express himself accurately. Being in the entertainment field he reached out to well known Rap Artist and Fashion Designer Kanye West and his "All of the Lights" music video for inspiration in using the neon colors