Hi gaspard. Thanks for taking the time to watch the animation. Couple of responses to your comment. We are not referring to advertising campaigns in this animation but public relations - though perhaps you don't see a distinction?

With regards to Wikipedia our point was not that you can update it yourself to "relay" your story but that other's might. We are in no way advocating the direct use of Wikipedia as a means of getting your message across, merely highlighting the potential for this to occur indirectly. Imagine the situation where a company releases a new product in a particular industry and this product is talked about on various editorial sites or blogs. A member of the Wikipedia community could read one of these articles and consider it relevant to a particular entry and edit that entry to include a reference to this product or add an article as a relevant citation.

If you would like to discuss this further please contact me my Twitter address is @AdParker.

Thanks for commenting.
Adam